NOTE (for Ms. Harrison): I accidentally blended the second and third journal possibilities together, so I hope that's ok.
I created this fake advertisement to satirize products that are meant to simplify the process of doing something and claim to make everyday life easier (or ads in general).
You're on your way to work. Today is an important day for you-there's a big meeting for a project that could get you promoted! As you go through your papers, making sure you've got all your important work-related documents, you notice that you have nothing to hold them together. In today's busy world, there's no room to fumble with gangly staplers- that's why your friends at Red Dog Co. created the Paperclip™. The Paperclip™ uses a strong, reliable steel that has been regarded by metallurgists and people who know things as high-quality. But, you may ask, how does the Paperclip hold up against competitors? The Paperclip™ beats out both Glue® and Tape ®, which are both regarded as inferior by statistics we're not going to list. When you buy the Paperclip™, you can say goodbye to unorganized papers and yes to your boss when he offers you that promotion.*
* The Red Dog Company is not to be held liable for meetings with superiors that do not end in promotions.
Did our reluctance to share data frustrate or anger you? If so, buy the consumer pack! At a half-reasonable price of $199, you will be able to obtain that information quickly and easily on the go.
Analysis: rhetorical devices and three appeals
-I used exaggeration with the "trademarked paperclip", which takes the name of a product to an extreme by it being an everyday item that, in reality, no one company holds the rights to. The same go for "Glue" and "Tape".
-I used irony while listing affirmations on the product's usefulness/reliability by credible sources, which also involves ethos. You would expect to see credible names and titles, but instead get vague descriptions.
-I satirized the proof to back up a product by refusing to list the statistics gathered about it, also involving logos. Not showing the proof also satirizes the greed of companies, as I later mention that the viewer can pay an unrealistic amount of money to see those stats. That could, at the same time, anger the viewer at the companies' expectation that you would spend lots of money to see those stats; this ties in pathos.
It may just be me, but I feel like your ad could also be said to be a parody of ads that attempt to sell their product with more pathos than anything else. Your ad takes that to it's extreme, an ad where no factual information is given and all the selling points are how happy you would be if you bought this product.
ReplyDeleteI think you did a good job at using parody in this. I think there were a lot of instance (like the metallurgists and the trademark) to make fun of the way that people talk up their products nowadays. I think a good comparison to this would be something like the shamwow, which is just a towel, yet it's commercials talk it up to be special. I think the reason that things like this appeal, is that most paperclip companies don't advertise, it's just common knowledge that paper clips exist. When someone sees one being advertised, they think it's more special because the company is making a big deal about it.
ReplyDeleteI literally loled - great job!
ReplyDelete